Delta Lift: New York City, NY

The design of the Delta Lift combines a staggering 250’-0” high digital display with a state of the art interactive thrill ride that extends the experience of the five story retail base structure. The design provides the client with the number one commodity in Times Square – Jaw Dropping Attention. The limited footprint of the site makes an occupied tower a formidable task to achieve but is perfect for the sign’s structure. In Times Square the property’s real value is the surface of the building where signage is required by code!