Ferrari Showroom and Retail: Las Vegas, NV

The showroom and adjacent retail store were opened in 2005 at the Wynn Resort on the famous Las Vegas strip. The design highlights the Ferrari brand and gives each visitor a glimpse into that special experience of driving one of the world’s most exotic cars. The design evokes the quality and dynamic forms of the cars by utilizing materials such as brushed aluminum, carbon fiber, custom fiberglass and rubber. The result is one of the highest volume Ferrari dealerships in the nation and certainly the most visited. This project was produced in collaboration with Sotto Studios of Los Angeles.