Hub Optix: Tualatin, OR

HUB Optix, a fashion oriented optical store in suburban Portland, was design by COLAB to recreate, enhance and incorporate the HUB brand into a rollout planned for multiple locations in Oregon, Arizona and California. COLAB has completed the design for the prototype store shown here. The layout successfully addresses security concerns while heightening the boutique retail shopping experience. The design keeps the small amount of merchandise directly in view of the customer at all times filling the entire store with nearly seven hundred frames and styles.